What could you say if I told you everything you could thought you knew in relation to designing direct mail postcards ended up being 100%, unquestionably, completely wrong? That you?ve been accomplishing everything backward this whole time?
No, it?s not a key question. The truth is, most people are working backward when they create their direct snail mail marketing materials. They just don?t learn it.
Put Yourself in The Mailman?s Shoes
How do most people design direct mail postcards? A spectacular design within the front meant to spellbind and entrance, then text and an address around the back, right?
That?s in-the-box thinking. It?s not wrong, but it?s not accurately right either. If you?re going to get the best return from your direct mail marketing campaign you should stop thinking like a marketer and initiate thinking like a mailman.
The assumption you make if you design a postcard employing in-the-box thinking is that your customers will certainly see the front of this card first. That would be perfect in case your postcards were sitting over a gift shop rack. Or if you resolved a deal with your mailman to make sure your direct mail postcards were ?just so? within the mailbox. Unfortunately, it doesn?t work like this.
Your average, everyday mailman is more concerned with making sure they receive the right mail in the suitable mailbox than they are generally about which way that mail is facing. Which means if your address is around the back of your greeting card, the back of the card is the vital thing your customer is gonna see.
Design Your Direct Snail mail Postcards Backwards
Dull, uninspiring postcard backs may be the reason your direct mail postcards will certainly crash and burn. Now that you recognize, what are you about to do about it?
Design the back of this postcard with the same awareness of detail and visual stimuli that up to now you?ve reserved for your own front. You want the graphics to become catchy, and extremely product-centric. Remember, the best way to promote a product is to show someone using it.
Sell the Sizzle And also the Steak
The other mistake firms make designing their direct mail postcards is disregarding that today?s consumer isn?t thinking about the sizzle. They want to know just what they?re getting for their money.
Now, you don?t want to be able to overload them with facts. You don?t want certainly be a bad sales letter, selling all of the hype and none in the facts either. A postcard from Store X that says ?20% down all women?s clothing through Dec. 31? hits the nail on the head. You?ve got all of the facts without being overcome with information.
Remember, give them the ?who, what, when and where?. ?Why? is appropriate if you will find there?s special event going on (for anyone who is donating the profits to charity, for example, or if this is strictly a holiday event) but is not always necessary.
It All Comes Into This
Imagine you?re the consumer when making your direct mail postcards. Would YOU buy through you? If the answer isn?t any, it?s back to this drawing board
Looking for direct mail design then for more details do checkout at direct mail templates.
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